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How do you prepare a medical practice for sale?

You prepare a medical practice for sale by getting your numbers sale-ready long before the offer: a clean P&L by provider and location, add-backs that are documented and defensible, a normalized working-capital picture, and financials that tie out schedule by schedule. Buyers, especially private-equity platforms, run a quality-of-earnings review that tests every one of those. The work that makes a practice sellable is the same work that makes it more profitable to own, and it usually starts a year or more ahead. Having an independent advisor on your side of the table, one who takes no fee from the buyer, means the math is built for you, not for them.

Sell-side readoutYour side
Closed as sell-side CFO
5
Buyer diligence
QoE
Lead time
1yr+
PE / buyer fees to me
$0

01 · The market

Why is private equity rolling up medical practices?

Independent ownership has been shrinking for more than a decade. The American Medical Association's Physician Practice Benchmark Survey found that 42.2% of physicians worked in private practice in 2024, down from 60.1% in 2012, and the share working in a practice owned by a private-equity group rose to 6.5% in 2024. The direction has been steady, and it runs across specialties.

The trend has drawn regulatory attention too. In March 2024 the Federal Trade Commission, the Department of Justice, and the Department of Health and Human Services launched a joint public inquiry into private-equity control of health care, covering providers, facilities, and ancillary services.

For an owner, the practical read is simple. Well-capitalized buyers are active in almost every specialty, and they show up with sharper math than most owners have on their own side. That's the gap this guide is about closing.

What that means for you

A PE platform underwrites your practice on adjusted EBITDA, tested through a quality-of-earnings review. If your numbers aren't ready, the offer gets built on their reconstruction of your books, and their reconstruction is conservative by design. The owners who do best are the ones whose numbers already answer the questions before they're asked.

02 · The diligence

What does a buyer's quality-of-earnings review test?

Quality of earnings is how a buyer stress-tests your earnings before paying for them. It is not an audit of compliance. It's an operator's audit of whether the earnings you claim will survive the sale. Five things it always tests:

  • Normalized earnings

    Your P&L rebuilt on a run-rate basis, with owner comp, one-time costs, and personal expenses adjusted out, to show what the practice actually earns for a new owner.

  • Add-back support

    Every adjustment tested against documentation. The ones you can prove hold. The ones you can't get discounted, and unsupported add-backs erode trust in the rest of the model.

  • Revenue quality and payer mix

    Where revenue comes from, how durable it is, and whether the mix has drifted toward less profitable payers. Concentrated or fragile revenue gets valued lower than steady revenue.

  • Working capital

    The real working-capital rhythm of the practice, which sets the peg delivered at close. Get this wrong and you give money back after the price is agreed.

  • Schedules that tie out

    Receivables, WIP, debt, and equity roll-forwards that reconcile the balance sheet to the income statement. This is where diligence looks first for a crack between the story and the books, and where a clean seller separates from a hopeful one.

03 · The work

How do you get your numbers sale-ready?

You get ahead of the diligence by doing its first pass yourself, on your own timeline, so the buyer's review confirms your numbers instead of rebuilding them. Five moves, in the order they matter:

  1. 01

    Clean provider and location P&L

    A blended P&L hides the margin differences a buyer prices on. Rebuild it so profit stands on its own by provider, location, and service line, down to cost per case. This is the first thing a diligence team reconstructs, so it's the first thing you should hand them already done.

  2. 02

    Documented, defensible add-backs

    Owner compensation, one-time costs, and personal expenses get adjusted out to show the real earning power of the practice. Every add-back needs support behind it. Buyers discount the ones you can't prove, and a stack of unsupported add-backs reads as a story rather than a number.

  3. 03

    Normalized working capital

    The working-capital peg is where sellers quietly give money back. Work out the real working-capital rhythm of the practice before the buyer proposes a number, so the peg gets negotiated from your math instead of theirs.

  4. 04

    Schedules that tie out

    Receivables, WIP, debt, and equity roll-forwards that reconcile the balance sheet to the story. These are the first places diligence looks for a crack between what you say and what the books show. Close them before anyone else opens them.

  5. 05

    Start years before the offer

    Recasting is fast. Fixing what recasting exposes is not. Clean monthly closes, documented adjustments, and a defensible working-capital rhythm take a few quarters to establish, and buyers pay more for a practice that already has them.

04 · Whose side the math is on

An independent advisor on your side of the table

When a PE platform or a strategic buyer runs your process, they bring their own analysts, and those analysts work for the buyer. You want the same firepower pointed the other way. I'm an independent fractional CFO, paid only by you. I take no fee, commission, or referral cut from any buyer, private-equity firm, broker, or billing vendor. Whatever the numbers say, I have no reason to say anything but that.

This is work I've done. On five closed sales I sat as the sell-side CFO on the recast P&Ls, the working-capital analysis, and the WIP and roll-forward schedules that survived diligence. I don't originate buyers and I don't negotiate your deal; your banker and your attorney do that. My seat is the numbers, from the first diligence request to the wire clearing, and the point of it is that you negotiate from strength instead of scrambling.

05 · Questions owners ask

Preparing a practice for sale: common questions

Why is private equity buying up medical practices?

Independent ownership has been shrinking for over a decade. Per the American Medical Association's Physician Practice Benchmark Survey, 42.2% of physicians worked in private practice in 2024, down from 60.1% in 2012, and the share in practices owned by a private-equity group rose to 6.5% in 2024. Consolidation has drawn enough scrutiny that in March 2024 the FTC, DOJ, and HHS launched a joint public inquiry into private-equity control of health care providers, facilities, and ancillary services. For an owner, the practical takeaway is that well-capitalized buyers are active in almost every specialty, and they arrive with sharper math than most owners have on their own side.

What does a quality-of-earnings (QoE) review test?

A QoE review is how a buyer stress-tests your earnings before they pay for them. It rebuilds your P&L on a normalized basis, tests every add-back against support, examines revenue quality and payer mix, checks the durability of margins, and ties the income statement back to the balance sheet through working capital and roll-forward schedules. The goal is to find the gap between the earnings you claim and the earnings that will survive after the sale. Anything unsupported gets discounted or repriced.

When should I start preparing to sell?

Earlier than most owners think, usually a year or more out. Recasting historical financials is quick, but fixing what the recast exposes is not: clean monthly closes, documented adjustments, and a defensible working-capital rhythm take a few quarters to establish. Owners who start early negotiate from strength. Owners who start when the offer arrives negotiate from whatever their books happen to look like that week.

What is an add-back, and why do add-backs matter so much?

An add-back is an adjustment that removes an expense the business wouldn't carry under a new owner, such as above-market owner compensation, one-time costs, or personal expenses run through the practice. Add-backs raise adjusted EBITDA, which is what most practices sell on a multiple of, so each defensible dollar of add-back can be worth several dollars of price. The catch is defensible: buyers accept the ones you can document and discount the ones you can't, so the documentation is the value.

Why do I need an independent advisor if I already have a banker and an attorney?

They cover different seats. The banker markets the practice and runs the process, the attorney papers the deal, and the CFO seat owns the numbers: the recast financials, the QoE databook, the working-capital analysis, the data room, and the diligence questions. It matters that the person in that seat is independent and paid only by you. I take no fee, commission, or referral cut from any buyer, private-equity firm, or broker, so the math is built for your side of the table and nobody else's.

Do I have to be selling now for this to be worth doing?

No. The work that makes a practice sellable is the same work that makes it more profitable to own: clean numbers, visible margin by provider and location, and cash you can see forward. If a sale is a someday thing, that's the part worth starting now. You keep both doors open, run it better in the meantime, and if an unsolicited offer arrives you're ready instead of scrambling.

How does the Margin Map help if I'm preparing to sell?

The Margin Map runs the same first pass a buyer's QoE team will run: rebuild the P&L by provider and location, put a 13-week cash forecast in your hands, and surface where the numbers won't hold up. It's $7,500 over three weeks, with a fixed scope. The difference is that when I find the gaps, they're your head start instead of the buyer's repricing argument.

Start here

Run the buyer's first pass before the buyer does.

The Margin Map runs the same first pass a buyer's quality-of-earnings team will run: rebuild the margins, test the schedules, find the gaps. When I find them, they're your head start instead of their repricing argument. Three weeks, $7,500 flat.